Internet played a key role in keeping communication going, performing as an efficient and stable network for thousands of user using the internet. One of the websites specializing in Internet search is Google Inc. It is an American public corporation that generates profits from advertising bought on its similarly free-to-user e-mail, online mapping, office productivity, social networking and video-sharing services. Advert-free versions are available via paid subscription. Google has more recently developed an open source web browser and a mobile phone operating system.
The company\'s stated mission from the outset was \"to organize the world\'s information and make it universally accessible and useful.\" Its unofficial slogan, coined by Gmail\'s first engineer, Paul Buchheit, was Don\'t be evil. Google has been criticized over issues of privacy of personal information, copyright and censorship.
Who are their competitors?
List of competitors in Google organic search are as follows:
• wikipedia.org
• yahoo.com
• about.com
• nextag.com
• AOL, Inc.
• MSN
How have they used information technology to their advantage?
Google became successful precisely because we were better and faster at finding the right answer than other search engines at the time. But technology has come a long way since then, and the face of the web has changed. Recognizing that search is a problem that will never be solved, we continue to push the limits of existing technology to provide a fast, accurate and easy-to-use service that anyone seeking information can access, whether they\'re at a desk in Boston or on a phone in Bangkok. We\'ve also taken the lessons we\'ve learned from search to tackle even more challenges.
1. They have built chrome the worlds fastest browser. (windows compared with IE and all standard browsers such as opera, firefox and safari) .Whether we\'re designing a new Internet browser or a new tweak to the look of the homepage, we take great care to ensure that they will ultimately serve you, rather than our own internal goal or bottom line.
2.They are creating a programming language \"GO\" which is supposed to compile like \'C\' and program like \'Java\'. With one of the world\'s largest research groups focused exclusively on solving search problems, we know what we do well, and how we could do it better. Through continued iteration on difficult problems, we\'ve been able to solve complex issues and provide continuous improvements to a service that already makes finding information a fast and seamless experience for millions of people. Our dedication to improving search helps us apply what we\'ve learned to new products, like Gmail and Google Maps. Our hope is to bring the power of search to previously unexplored areas, and to help people access and use even more of the ever-expanding information in their lives.
3. They are creating a transmission protocol called SPDY (speedy) that is supposed to make the internet twice as fast. (Which is their final goal.) Google ,by shaving excess bits and bytes from our pages and increasing the efficiency of our serving environment, we\'ve broken our own speed records many times over, so that the average response time on a search result is a fraction of a second. We keep speed in mind with each new product we release, whether it\'s a mobile application or Google Chrome, a browser designed to be fast enough for the modern web. And we continue to work on making it all go even faster.
4. They are creating Google wave. A new way email is looked at. Google set ourselves goals we know we can\'t reach yet, because we know that by stretching to meet them we can get further than we expected. Through innovation and iteration, we aim to take things that work well and improve upon them in unexpected ways. For example, when one of our engineers saw that search worked well for properly spelled words, he wondered about how it handled typos. That led him to create an intuitive and more helpful spell checker.
Even if you don\'t know exactly what you\'re looking for, finding an answer on the web is our problem, not yours. We try to anticipate needs not yet articulated by our global audience, and meet them with products and services that set new standards. When we launched Gmail, it had more storage space than any email service available. In retrospect offering that seems obvious – but that\'s because now we have new standards for email storage. Those are the kinds of changes we seek to make, and we\'re always looking for new places where we can make a difference. Ultimately, our constant dissatisfaction with the way things are becomes the driving force behind everything we do.
How competitive are they in the market?
Google is a business. Besides trying its best to satisfy its users it has to find ways of generating the most revenue. Google does this in a few different ways. The first one is the advertising which happens on the right side of the page when you search on Google, a program called AdWords.
Google controls more of the search market than all of its competitors combined. With that being said, Google has a ton of advertising space to sell. If you know how to optimize AdWords better than your competitors you stand to achieve great profit.
Businesses using Adwords can accomplish greater cost effectiveness with their marketing budgets for two reasons. Adwords only shows ads to people who are interested in the kind of information the advertisers are selling. There is no pop up advertising because that gets in the way of what the user is doing, they can’t see the content of what they have requested. So the simple ads on the right of the page are perfect. Secondly, advertisers get to choose how much they should pay Google when a user clicks on their ad, however there is a minimum fee. Since the ads are simply formatted the advertisers do not need to worry about production costs which also leads small advertisers to AdWords because it is so cost-effective.
What new services do they offer?
Google is holding a major demo event at the Computer History Museum today and unveiled a number of incredible new features. It was the kind of event that restores a person\'s faith in Google as a major innovator.
From voice search and translation, to location and visual search, here are the five most impressive technologies unveiled so far.The demos are all being done by Vic Gundotra, vice president of engineering for Google.
Near Instant Voice Translation
A new prototyped product allows not just search by voice, but near instant translation between English and Spanish in the cloud, via your mobile phone. Gundotrpha spoke a paragraph\'s worth of words into his phone and within seconds the phone recited a translated version back in Spanish. It was amazing. Google hopes to have support for all the world\'s major languages completed sometime in 2010.
Customized Suggest Based on Location
Google Suggest is a very smart, if under-appreciated, feature. The feature will soon make use of location information when searches are performed on mobile devices. Gundrotrpha demonstrated on one phone that believed it was in Boston and one that believed it was in San Francisco. Upon typing the letters \"RE\" the Boston phone suggested searches for Red Sox, the local baseball team. The San Francisco phone suggested a search for REI, the outdoor gear outfitter.
Google Product Search Combined With Inventory Feeds from Local Retailers
Local mobile product search will soon tell you where the nearest store with a product is and whether that product is in stock.
Near Me Now
Google.com on mobile, starting today on Android phones, will offer top-level search categories like restaurants or stores on the front page. Click that button and you\'ll see the closest-by search results ranked by user rating.
Google Goggles
Visual search. Take a photo, click a button and Google will analyze imagery and text in the photo for your search query. Pretty exciting. 1 billion images are included in the index today but Google says it has made the decision not to include facial recognition until privacy concerns are figured out.
What makes them so unique?
Today Google has moved from being simply a consumer-oriented search engine to offering a wide range of enterprise applications .The unique content is a main reason users would choose to visit your site instead of other sites. Unique, relevant content is considered one key to a good website. The more high-quality, unique content a website can provide, the better the user experience will be (and the longer a user may stay on your site to browse and, possibly, purchase).
Here are a few examples of \"unique\" content:
•Competitive prices and product content that can not be found elsewhere.
•Useful information that assists users in comparison shopping (note that false endorsement is not allowed, and ads for sites including this sort of content will be suspended immediately).
•Original and useful tools to help visitors make decisions, configure products, etc.
•Original user or expert product reviews (not scraped from other sites).
How competitive are they in the international market?
Even with the economic crisis, Google has a solid financial position. The assertion that Google has a lot to learn in its international efforts couldn\'t be more over-stated. Google has had success in the international environment, including greater market share than in the domestic market, that every Internet company would covet.
Google has had success with other products abroad, most notably its Orkut social network which has bombed domestically to its MySpace, Facebook, and LinkedIn brethren, yet has taken off in huge countries such as India and Brazil. So, sure, Google should be sensitive to cultural sensitivities and will face different regulatory environments abroad, but the truth is that Google has been remarkably successful internationally in large part due to the international word-of-mouth generated by their product and feature set.
References:
http://en.wikipedia.org/wiki/Google
http://www.google.com/corporate/tenthings.html
http://articles.seoperfectcart.com/understand-and-make-money-with-google-adwords/google-advantages
http://www.readwriteweb.com/archives/five_fabulous_new_features_google_unveiled_today.php
http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=172444
http://www.glgroup.com/News/Google-International--Greater-Market-Share-Now-Distancing-from-the-Pack-to-Come-18168.html
The company\'s stated mission from the outset was \"to organize the world\'s information and make it universally accessible and useful.\" Its unofficial slogan, coined by Gmail\'s first engineer, Paul Buchheit, was Don\'t be evil. Google has been criticized over issues of privacy of personal information, copyright and censorship.
Who are their competitors?
List of competitors in Google organic search are as follows:
• wikipedia.org
• yahoo.com
• about.com
• nextag.com
• AOL, Inc.
• MSN
How have they used information technology to their advantage?
Google became successful precisely because we were better and faster at finding the right answer than other search engines at the time. But technology has come a long way since then, and the face of the web has changed. Recognizing that search is a problem that will never be solved, we continue to push the limits of existing technology to provide a fast, accurate and easy-to-use service that anyone seeking information can access, whether they\'re at a desk in Boston or on a phone in Bangkok. We\'ve also taken the lessons we\'ve learned from search to tackle even more challenges.
1. They have built chrome the worlds fastest browser. (windows compared with IE and all standard browsers such as opera, firefox and safari) .Whether we\'re designing a new Internet browser or a new tweak to the look of the homepage, we take great care to ensure that they will ultimately serve you, rather than our own internal goal or bottom line.
2.They are creating a programming language \"GO\" which is supposed to compile like \'C\' and program like \'Java\'. With one of the world\'s largest research groups focused exclusively on solving search problems, we know what we do well, and how we could do it better. Through continued iteration on difficult problems, we\'ve been able to solve complex issues and provide continuous improvements to a service that already makes finding information a fast and seamless experience for millions of people. Our dedication to improving search helps us apply what we\'ve learned to new products, like Gmail and Google Maps. Our hope is to bring the power of search to previously unexplored areas, and to help people access and use even more of the ever-expanding information in their lives.
3. They are creating a transmission protocol called SPDY (speedy) that is supposed to make the internet twice as fast. (Which is their final goal.) Google ,by shaving excess bits and bytes from our pages and increasing the efficiency of our serving environment, we\'ve broken our own speed records many times over, so that the average response time on a search result is a fraction of a second. We keep speed in mind with each new product we release, whether it\'s a mobile application or Google Chrome, a browser designed to be fast enough for the modern web. And we continue to work on making it all go even faster.
4. They are creating Google wave. A new way email is looked at. Google set ourselves goals we know we can\'t reach yet, because we know that by stretching to meet them we can get further than we expected. Through innovation and iteration, we aim to take things that work well and improve upon them in unexpected ways. For example, when one of our engineers saw that search worked well for properly spelled words, he wondered about how it handled typos. That led him to create an intuitive and more helpful spell checker.
Even if you don\'t know exactly what you\'re looking for, finding an answer on the web is our problem, not yours. We try to anticipate needs not yet articulated by our global audience, and meet them with products and services that set new standards. When we launched Gmail, it had more storage space than any email service available. In retrospect offering that seems obvious – but that\'s because now we have new standards for email storage. Those are the kinds of changes we seek to make, and we\'re always looking for new places where we can make a difference. Ultimately, our constant dissatisfaction with the way things are becomes the driving force behind everything we do.
How competitive are they in the market?
Google is a business. Besides trying its best to satisfy its users it has to find ways of generating the most revenue. Google does this in a few different ways. The first one is the advertising which happens on the right side of the page when you search on Google, a program called AdWords.
Google controls more of the search market than all of its competitors combined. With that being said, Google has a ton of advertising space to sell. If you know how to optimize AdWords better than your competitors you stand to achieve great profit.
Businesses using Adwords can accomplish greater cost effectiveness with their marketing budgets for two reasons. Adwords only shows ads to people who are interested in the kind of information the advertisers are selling. There is no pop up advertising because that gets in the way of what the user is doing, they can’t see the content of what they have requested. So the simple ads on the right of the page are perfect. Secondly, advertisers get to choose how much they should pay Google when a user clicks on their ad, however there is a minimum fee. Since the ads are simply formatted the advertisers do not need to worry about production costs which also leads small advertisers to AdWords because it is so cost-effective.
What new services do they offer?
Google is holding a major demo event at the Computer History Museum today and unveiled a number of incredible new features. It was the kind of event that restores a person\'s faith in Google as a major innovator.
From voice search and translation, to location and visual search, here are the five most impressive technologies unveiled so far.The demos are all being done by Vic Gundotra, vice president of engineering for Google.
Near Instant Voice Translation
A new prototyped product allows not just search by voice, but near instant translation between English and Spanish in the cloud, via your mobile phone. Gundotrpha spoke a paragraph\'s worth of words into his phone and within seconds the phone recited a translated version back in Spanish. It was amazing. Google hopes to have support for all the world\'s major languages completed sometime in 2010.
Customized Suggest Based on Location
Google Suggest is a very smart, if under-appreciated, feature. The feature will soon make use of location information when searches are performed on mobile devices. Gundrotrpha demonstrated on one phone that believed it was in Boston and one that believed it was in San Francisco. Upon typing the letters \"RE\" the Boston phone suggested searches for Red Sox, the local baseball team. The San Francisco phone suggested a search for REI, the outdoor gear outfitter.
Google Product Search Combined With Inventory Feeds from Local Retailers
Local mobile product search will soon tell you where the nearest store with a product is and whether that product is in stock.
Near Me Now
Google.com on mobile, starting today on Android phones, will offer top-level search categories like restaurants or stores on the front page. Click that button and you\'ll see the closest-by search results ranked by user rating.
Google Goggles
Visual search. Take a photo, click a button and Google will analyze imagery and text in the photo for your search query. Pretty exciting. 1 billion images are included in the index today but Google says it has made the decision not to include facial recognition until privacy concerns are figured out.
What makes them so unique?
Today Google has moved from being simply a consumer-oriented search engine to offering a wide range of enterprise applications .The unique content is a main reason users would choose to visit your site instead of other sites. Unique, relevant content is considered one key to a good website. The more high-quality, unique content a website can provide, the better the user experience will be (and the longer a user may stay on your site to browse and, possibly, purchase).
Here are a few examples of \"unique\" content:
•Competitive prices and product content that can not be found elsewhere.
•Useful information that assists users in comparison shopping (note that false endorsement is not allowed, and ads for sites including this sort of content will be suspended immediately).
•Original and useful tools to help visitors make decisions, configure products, etc.
•Original user or expert product reviews (not scraped from other sites).
How competitive are they in the international market?
Even with the economic crisis, Google has a solid financial position. The assertion that Google has a lot to learn in its international efforts couldn\'t be more over-stated. Google has had success in the international environment, including greater market share than in the domestic market, that every Internet company would covet.
Google has had success with other products abroad, most notably its Orkut social network which has bombed domestically to its MySpace, Facebook, and LinkedIn brethren, yet has taken off in huge countries such as India and Brazil. So, sure, Google should be sensitive to cultural sensitivities and will face different regulatory environments abroad, but the truth is that Google has been remarkably successful internationally in large part due to the international word-of-mouth generated by their product and feature set.
References:
http://en.wikipedia.org/wiki/Google
http://www.google.com/corporate/tenthings.html
http://articles.seoperfectcart.com/understand-and-make-money-with-google-adwords/google-advantages
http://www.readwriteweb.com/archives/five_fabulous_new_features_google_unveiled_today.php
http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=172444
http://www.glgroup.com/News/Google-International--Greater-Market-Share-Now-Distancing-from-the-Pack-to-Come-18168.html
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